About us

Prime Choice is the UAE’s largest specialty fitness equipment retailer, Our sports gears around the world help athletes become winners wherever they choose to compete with an unrivaled range of top-notch fitness brands to choose from. With access to more than 10000+ products, it’s our goal to be the convenient single source for all your fitness and sports equipment needs. Price Choice invests in outstanding professionals and a skilled labor force who conduct in-depth research & design, produce high-tech functional material and fabric, manufacture on state-of-the-art production units, and ultimately provide a globally unmatched product.

WHO WE ARE?

We pride our drive to deliver Boxing, MMA, and Sports equipment that is inventive, aesthetically appealing, scientifically proven, highly durable, and protective for the benefit of our fighters young and old. We believe that when our athletes are stronger and better equipped, so are we. Based in the U.A.E, Prime Choice has led the international market and rapidly grown in the USA, Germany, Italy, Spain, France, UK, Canada, and Mexico within the past 2 years. We offer a broad (80+) range of Boxing and MMA training products; Martial Arts uniforms for Brazilian Jiu-Jitsu, Karate, and Judo along with fitness apparel for professional & beginner athletes alike. With the rising popularity in Europe, our high-end combat goods, head guards, punch mitts, punching bags, and more focus on quality, as we work tirelessly to deliver unique products we believe in. We are expanding day by day, we hold our core values of on-time deliveries, great quality control, and dedicated customer service, paramount in guiding our brand forward as a Premier Manufacturer in Sports.

Prime Choice Categories

Weight Lifting

We're a team of creative and make amazing site in ecommerce. We love colour pastel,highlight and simple, its make our design look so awesome

Boxing